Getting started in London 

Given the extraordinary costs of incarnate in London and the need to bootstrap my risk, I couldn’t afford to quit my day job to develop my product full-time. So, when I wasn’t working my full-time trade as a software engineer, I spent nights and weekends building my portfolio from scratch.

As I built myself as a product, I immersed myself in the London business scene, becoming acquainted with the distinctions of London culture and the acute alterations that set this global financial centre apart in the bionetwork of business and technology and start-ups.

In the biosphere of entrepreneurship, it’s key that we share our involvements with other memberships of our public to physique a stronger system. And if there’s one thing I want to stake, it’s that geography matters. So, I’ve compiled my most significant interpretations from my days as a budding businessperson and here’s what you need to know about introduction a start-up in London:

The good

London is a global economic centre and the business hub of the world.

London has many ordinary assets. Beyond its character as a international financial centre, the city is the clear world leader in specific areas such as foreign altercation interchange, bond trading, cross-border bank lending and global assurance. It’s astonishing to many that more dollars are traded in the U.K. than in the U.S. More international pledges are issued in the U.K. than anywhere else in the world, addition $2.9 trillion as of Q1 2017.

London is ripe for monetary technology start-ups.

Given London’s absurd fortes in financial services, it comes as no surprise that fintech start-ups have succeeded. Many fin-tech startups in London now understanding unicorn valuations. Current fin-tech unicorns include Transfer Wise (foreign exchange), Revolute (foreign exchange), Money Circle (lending), Manzo (banking) and Oak North Bank (banking).

London wants to swagger.

Usually, the home for U.K. start-ups has been London, which initially emerged as a tech hub in 2010 when then-prime priest David Cameron announced that the coalition will require the government to create its very own Silicon Valley.

The ugly

London is risk antagonistic.

As London’s start-up scene is still pending into its own, the major contrast among London nation and other worldwide cities is a solider fear of failure, yielding a indecision toward unproven invention and a more timid method than that found in Silicon Valley philosophy.

While raising venture capitals in Europe is a challenge for startups, there’s also a smaller amount of entrepreneurs. In sum total, this means that businessperson are relatively more risk averse as the cost of disappointment here is much advanced.

At the beginning of PDF Pro, traffic to the service measured 10 visitors a day and generated a revenue of around $100 a month. To the casual observer, my efforts in building a PDF editing service designed for thousands of users appeared foolish and pointlessly high-risk.

Overall give and take living as a student looking to be an entrepreneuris very difficult in the county as its expensive but the number of opportunities are also high on the other hand. The more we work the more we have opportunities to work for.


My Journey till here and why…..

Brief about my journey from school to post graduation

I am Abhishek Srivastava, a student of Amity University, India with Bachelor Degree in Journalism and Mass Communication (B.J&M.C). I completed my 10th Grade from DPS Sushant Lok and 12th Grade from C.S.K.M Public School affiliated by CBSE Board, Delhi.

I rate the three years of study at the Amity University studying communication among the best educational experience of my life as I spent a lot of time contemplating about ways and methods of communication to bring a bang-on user experience each time a user is exposed to any information.

I have had the opportunity to work towards creating and curating digital content, which had helped me a lot, in getting a deeper understanding of the user preferences, choices, abilities and needs. My aim is to be exposed to a holistic vision of further completing the evolution cycle and make my content available to people consuming digitally, in an effective manner.

Why am I choosing MSc in International Business Management?

 The way businesses function is undergoing a paradigm shift in the recent years with the advent of Technology & penetration of logistics and freight services globally. Additionally, many of the Startups are seeking product which is based out of their Target Group rather than country keeping intact the taste and flavor of the local alive such as Facebook and Snapchat.

Businesses in particular is shifting to digital base due to its attributes such as relevance (subject to segmentation and targeting), utility (ease of capturing real time data) and scalability & reliance (technology is scalable and is reliable than any other medium of marketing).

Apart from private forces, Government are also witnessing the push and are changing their bylaws for global companies to help them establish their businesses in different territories. Most of the productions hubs are seeking ‘economies of scale’ rather than location, thanks to the better Logistics and International transport. Hence I want to envision and embrace the Tech-changing shift to perform doing businesses Internationally.


What I intend to gain out of this course?

As a part of by inner being and character, I have always been inclined towards policies and procedures of setting up businesses in terms of their nature, type of product as well as ways to market them accordingly. With distribution and marketing going digital it makes it all the more compulsory for me to seek and learn ways through which businesses could be set up globally.  I am also interested in knowing various other factors which are psychological and demographical in nature and influences to set up a business.Here are some action items which I wish to gain out of my curriculum.

  1. Experience and articulate understanding of the contemporary sets of frameworks to establish and promote businesses internationally.
  2. Demonstrate knowledge and understanding of how to manage set ups of large organizations Internationally
  3. Execution of various procedures, code of conducts complying to the law of the land, where the business is set up.
  4. Evaluating the performances of tools, methodologies used in setting and executing Business Internationally
  5. Demonstrating creativity and intellectual curiosity at every aforementioned stage.
  6. And finally, execution and hands on experience of handling listed action items.


Lastly, I have great amount of interest in the subtle and rich culture of Europe. Apart from being inclined to the culture, I also  have emotional connect with the country Great Britain as my grandfather had studied from Cardiff University.

With my intentions and attitude, I wish to embrace the knowledge, diversity and unexplored corners of possibilities which I will be rewarded while studying in your esteemed institution.

BuyHatke (Start-Up)

The story underway when a young man called Gaurav Dahake had to buy an iPod for his friend whose birthday was appearing. He turned on his computer and three unsatisfying hours later, he had credited an iPod which oddly was carried after the birthday. Gaurav also appreciated that he could have had a better deal if he had bought the gift from a unrelated cause. This knowledge kept irritating him and he got together with friend and designer Prashant Singh to solve this client pain-point. And thus was born BuyHatke, an online invention and price detection check. They soon got their UI UX expert in Srikanth Sethumadhavan as well, and the ball was set continuing.

eCommerce saw an huge upward swing in 2011 has been seen more than 800 eCommerce corporations take birth (eSparks 2011 and 2013). With these, it was seen the adjoining need for eCommerce enablers and this is where BuyHatke fits in. BuyHatke scans close to 50 credible websites (Amazon, Flipkart, Myntra, Shopperstop, etc.) and fetches the customer the best deal.

Funding and competition

If eCommerce sites are more, price comparison engines are also in plenty. Alongside the Accel backed MySmartPrice, we have a few others engines like PriceCheckIndia, PriceBaba, Find Yogi, etc (some of them across categories, some focusing on a few. It’s a competitive space to be in but Gaurav believes that having a great team has helped them stick together and march ahead.

Aiming to be the Google for online shopping in India

“Other price judgment portals are limited in the amount of products they cover. Some are restricted to mobiles, some only to electronics. We are across the spectrum and cover over 47 credible portals and we not only help the user do price comparison but also help him discover relevant products,” says Gaurav.

BuyHatke scans an record of over 4 crore products on the net and claims to receive over 500,000 sole page views scheduled (traffic stats on Alexa). They also recently launched their Chrome extension and a separate mobile comparison platform.

Envisioning to become the single starting point of every acquisition made online in India, this ambitious strives to  keep on educating their product.

The BuyHatke team which has full-fledged to 11 now, started out with a money input of Rs 2 lakh, and broke even a few months back. Incomes come in via three streams, viz. affiliate, ads, and exclusive home age listing for shops.

Zitrr (Start-Up)

IITs and NITs are premier engineering universities in India. A raising ground for a lot of know-how start-ups nowadays, one can guess to hear a lot more from them. One such story is developing up at NIT Allahabad where six teenagers from various parts of India found a cooperation composed and started up Rootwork. They did give commercial life a chance but soon realised that their heart lay somewhere else.

A good mix of technology fanatics and photography fans, they were insignificant with the ideas combining these two domains and landed on a irregular idea for an app early in 2012 while still in college. They worked on various know-hows but accepted mobile software as their space and started out by constructing apps on Android, iOS and Windows 8. They also had a creation studio (Zitrr) through which they issued their own app ideas, and bazaar them under their banners. The six co-founders are Pratik Bhadkoliya, Ratnesh Neema,Nirmal Prasad, Mohit Nigam, Bharat Chudasama. Rootwork is presently a team of 15 built out of Bangalore and Baroda.

Accomplishment with Zitrr,

Zitrr Camera is a photo editing app on the which got them huge accomplishment first up. They decided to go with iOS as they knew the channel had a higher chance of monetization. They tested with keeping it paid and making it free irregularly but once they were featured on some of the popular app stages, they saw a flurry of copies. Zitrr Camera has crossed 800,000 copies and will go beyond a million very soon at the present rate. Almost 65% of these transfers have been paid. The other apps in their collection include Slypy and BhakSala.

Samsung Electronics Korea is constructing customer apps on their platform Tizen and had invited a few select companies to develop these apps for them. Rootworks is probably the only Indian start-up to have been chosen and they are building two versions of Zitrr for Samsung. Rootworks will be getting $65,000 for the corporation and more projects down the line. This and other developments have enabled this young start-up to setup their workplaces in Bangalore and Baroda.

Most ITes corporations would have a distinctive ‘give-and-take’ business model in the b2b space. They curated different models of appointment where they also work like connections with companies on consortium agreement, while entering into an suggestion as a mobile expertise partner with them. They have around 4-5 teamwork going at the moment, with corporations unconnected to mobile space. With the wind behind their back, the team is very positive about the predictions.

Talking about the drive and vision,

When they underway they had nothing in mind excluding the determination that they wanted to build a brand in mobile software space. A brand that people, and they themselves, would like to work with. Like many other businesspersons, they are not not married to any of the ideas. They take pleasure in performing others’ ideas. They started bland, but over time, got married to businessperson’s lifestyle. They say the would like to see how their founding is growing everyday, and the gladness they get everyday is already worth a million dollars. All else is on top of that.

Rikant Pitti, Co-Founder – EaseMyTrip (Start-Up)

The discovery

Mr. Rikant Pitti effortlessly fits the profile of a jugaad businessperson. As a businessman, who’s father used to travel a lot and always used to book his tickets via his travel agent, we are talking about 2005 when OTAs were not that prevalent. It all changed one day when Rikant patterned the price of the same tickets online and found out that his travel agent was assaulting him with 1.5K more than what he was getting operational for the same ticket. And since his father used to book over 15 tickets, it was a damage of over 20k per month.

As his senior brother is an IITian, which set the potentials high for Rikant as well and he had to drop an year for it which in the retrospection proved to be a good conclusion. His dad wanted him to be a pilot or engineer and go overseas and while he had special plans. Rikant started booking tickets for his parents and soon all relatives also started calling him to book their tickets as well. His reputation spread and his father also started raising him to his co-workers as they could get their tickets cheaper. Rikant, in turn, was getting his pocket money by charging a Rs 100-500 fee on each ticket, though hiding the commission part from dad.

Preliminary ….

More often than not, doubts of maturity end up murder dreams of childhood. Rikant was working secret from his dad and chose Kurukshetra University for his undergrad, as attending of classes was not a problem there. Meanwhile, he also started Duke Travels along with his brother Nishant (who is also the co-founder of EaseMyTrip) and advertised his present using majority SMS. The rate of conversion was good, as around 20-25 people used to call back to enquire after each SMS explosion. Soon they started getting clients from other parts of India. They also began selling tickets on ebay.

The beginning EaseMyTrip….

As they cultivated, Duke Travels rebranded to EaseMyTrip. Talking about their USP – Mr. Rikant says lowest costs and not charging accessibility/treating fee are their core selling points.

Things were going promising for Rikant as their father also somewhat accepted of it and they started growing. They partnered with Air Deccan and took an assistance from them on contract basis and started networking with travel agents and started making sales. It was at the time when Air Deccan started selling air tickets in the Rs 500-700 range. But, as bad luck would have it, Air Deccan blocked selling cheap tickets and they were in a soup as it became difficult to make enough transactions without cheap tickets. Their business was on the verge of shutting down. They lowered their charges and rented more travel managers to help them who were able to help them out and reached the target.
Fast forward to future

Currently they have over 275 workforces on panel and have a network of over 30K travel managers and a client base of over 800 businesses and around 15-20K daily exclusive companies on the site, their current income is around multi crore. Talking about his future, Rikant says he is looking at a turnover of at least Rs 1,200 crore in next year, and also being the best travel corporation of India.

ideaForge (Start-Up)

A simple Google search on Uttarakhand is enough to grasp understanding regarding the grave scenario that the state is in presently. The fury of nature has caused complete mayhem and left the state in shambles. Rescue operations are in motion, one of the most significant contribution being that of an IIT Mumbai advanced startup ,ideaForge.

The establishment was founded by five IIT Mumbai alumni, and is in the pursuit of developing energy charging devices for diverse shopper electronic products and evolving exclusive technologies within the field of autonomous aerial vehicles. The primary product from the corporate is called Netra, which is a combined development of ideaForge and DRDO. Netra is an absolutely independent hovering unmanned Aerial Vehicle (UAV) which is ideal for missions that are of a small spa, and needs extremely short coaching time. The UAV is presently being used in Uttarakhand to help in the rescue missions. Netra's are sited to scan the air space in the demolished Uttarakhand in hope of locating the missing survivors.

The device is a small eye zooming in the sky to assemble real time intelligence on the ground. This pilotless aerial vehicle (UAV), created like a spider and advisement weighing close to 1.5kg , is simply a speck once flying at a height however it can provide real inputs to the team that is directing it from the bottom.

The ideaForge team is presently in Uttarakhand helping with the operations. The broader application for the device is with Anti-terrorist operations, Counter-insurgency in forested areas, hostage situations, Border infiltration monitoring, local law enforcement operations, Search and Rescue operations, Disaster management, Aerial Photography etc.

This startup goes to indicate how innovation or entrepreneurship is an easy foundation for solving the issues that people are yielded to. With successful tapping into a number of these problems, any venture can become successful.

Story of Adister (Start-Up)

How a graduate from IIT, Mr. Shubham Agrawal and Co-founder Mr. Anubhav Goyal are trying to transform design advertising by bringing it to notepads.

Adister vends student notepads at a very nominal price with a mark-up of 40% and less than the marketplace price. While there are large companies like Classmate, which are quite popular among the metropolitan students, a lot of India’s schoolboys still buy from local notebook brands from their local stationary shops. The cheaper books offered by Adister notebook, like a news paper, is sponsored by the ads that it passes.

Now, this has a few returns. A notepad, unlike a tabloid. They follow a strategy of not more than 4 ads per page, which is much less cluttered than a classified section of a tabloid. Furthermore, notebooks are used universally and it is free from problems like drop in content quality etc. Furthermore, because of the ads, the cost of the paperbacks are much cheaper than it’s market price..

Now, this has a few advantages to this schemes as a notebook, dissimilar a tabloid, will last for a long time with it’s user, giving the print ad permanency. They follow a policy of not more than 4 ads per page, which is much less jumbled than a categorized section of a newspaper. Furthermore, notebooks are used universally and it is free from problems like drop in content quality etc, which affects other content based mediums. These are great value propositions to an advertiser. Because of the ads, the cost of the books are much cheaper than it’s market price, which is always going to be a hit among Indian consumers.

The idea is simple and the idea is bright. They’ve run a experimental project in a town in Roorkee, which received great response and they have scaled to Delhi. But we all know that the smartness of the idea is only one part of the businessperson’s story. The other is the determination to achieve it.

The developed cost of a newspaper is about 25 Rs in India, but it is wholesaled for a tenth of that cost. This was because of the ads that it conveyed. They thought of using the same on a notebook, as no one had done it yet. So they went about inquiring about the cost of making a notebook. The cost of a notepad was about 20 Rs, which was practicable for. They took duplicates of advertisements that they had cracked with the local traders. They tied-up the NSS IIT Roorkee and gave away these notepads for free. The left over notebooks, were given to the students of IIT Roorkee. Despite giving away the volumes for free, they still made a revenue.

It is encouraging to see such a business to come from India. While Adister’s job has a great social influence, it is the sheer straightforwardness of the idea that recommends me to this business. Their ability to run a company and the grit to persist through difficulties have been proven. I’ll be rooting for their achievement.